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We're

a Māori-led brand and digital studio based in Aotearoa.

a Māori-led brand and digital studio based in Aotearoa.

TAIDES

a Māori-led brand and digital studio based in Aotearoa.

OUR STORY

TAIDES began as an idea

A ripple of self-determining thoughts to form a creative studio driven to uplift and nuture meaningful kaupapa whilst striving for creative excellence.
Our purpose is to help new businesses launch, strengthen creative consistency, and ultimately raise the standard of brand experiences across Aotearoa NZ & beyond.

Creativity in motion — Raising the design tide for brands moving boldly, one kaupapa at a time. 

Creativity in motion — Raising the design tide for brands moving boldly, one kaupapa at a time. 

Creativity in motion — Raising the design tide for brands moving boldly, one kaupapa at a time. 

Work

WE OFFER

Full-service studio with cultural ties

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Multidisciplinary studio blending brand, UI/UX, illustration, motion, and culture-led design to craft meaningful, future-ready visual experiences.

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Our mix of local roots and global exposure gives us a rounded view of design, business, and the audiences we create for.

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Culturally safe practice, strong Māori connections, and real community engagement shape every project we take on.

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Our ideal clients are looking for a creative partner – to help launch their new brand, upgrade their website and level up their business.

Our Process

Cultural Partnership 101

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Multidisciplinary studio blending brand, UI/UX, illustration, motion, and culture-led design to craft meaningful, future-ready visual experiences.

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Our mix of local roots and global exposure gives us a rounded view of design, business, and the audiences we create for.

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Culturally safe practice, strong Māori connections, and real community engagement shape every project we take on.

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Our ideal clients are looking for a creative partner – to help launch their new brand, upgrade their website and level up their business.

Our Process

Cultural Partnership 101

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  • TAI 

    DES 

    Tide 

    Design 

  • TAI 

    DES 

    Tide 

    Design 

OUR VALUES

Undercurrents to creativity

At the core of our studio, our values flow through every project, decision, and connection we make – with close ties to Te Ao Māori principles.

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We push beyond the familiar, exploring bold ideas grounded in curiosity and possibility.

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We take genuine care of people and projects, acting with integrity and respect in everything we do.

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We move with clarity and ease, creating conditions where creativity and relationships can progress smoothly and meaningfully.

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We stay grounded in our why aligning each decision with intent, authenticity, and the long-term impact of our work.

Design with Tikanga

Design with Tikanga

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FOUNDER & CREATIVE LEAD

Te Hana Goodyer is a seasoned creative professional leveraging 10+ years of global design, branding, and animation experience.

He combines culture and creativity to craft high-value outcomes from local businesses to international audiences.

Connect on Linkedin

Connect on Linkedin

WHAT WE DO
SERVICES

SEE ALL

WHAT WE DO
SERVICES

SEE ALL

WHAT WE DO

SEE ALL

Brand

Brand strategy, Logo design, Visual identity, Brand guidelines.

Digital

Web design, App design, UI design, UX strategy

Partnership

All deliverables above with cohesive, creative execution

Let's talk

Let's talk

Let's talk

"TAIDES are true professionals. They provided clear, expert direction and structure, which ensured things remained efficient and high-quality, without us ever feeling overwhelmed by the technical details."

Red Woman

Chayne/Ryan

Owners,

Rākau Building Co.

"My customers have commented on the clarity the new website provides them about my business. Te Hana provided clarity throughout the process with a structured approach that enabled flexibility to meet the needs of my business and my time availability. He was patient and provided recommendations that improved the final outcome".

Man B&W

Neal R.

Founder & Consultant

Otarise Services

"The team at TAIDES worked with me throughout the design process, asking questions, presenting content, and modifying where necessary so that I ultimately got exactly what I was looking for. What was great though, was that they created and designed things which I hadn’t thought of which provided real value and quality beyond what I could have done so I felt like I was really getting what I paid for."

Black Man

Tim Medlicott

Owner & Head Coach,

Elevate

"Highly collaborative and made working together easy - with synergistic wānanga, ... I greatly appreciated the infusion of Mātauranga Māori and Te Ao Māori in their work, this resonated strongly with our kaupapa and ensured its cultural appropriateness."

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Lucy Shand

Project Lead,

Ngā Kākano a Māui

"They transformed our brand from concept to compelling reality. He helped us work through what our brand should express, how to convey our values to customers, and how to reach them effectively. His understanding of Te Ao Māori and our values meant he could engage at the depth needed to bring our aspirations to life."

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Pera Barrett

Founder,

Kaha Create

"What stood out most was Te Hana's ability to take elements from my own whānau story; the stingray, the awa, the navigation themes – and translate them into a tohu and brand system that sits comfortably in both worlds: kaupapa Māori and professional services in Rānana/London."

Black Man

Ben Appleton

Founder & Partner,

Strat-bridge