We're
Charting our own course, a design tide
OUR STORY
TAIDES began as an idea
A ripple of self-determining thoughts to form a creative studio driven to uplift and nuture meaningful kaupapa whilst striving for creative excellence.
Our purpose is to help new businesses launch, strengthen creative consistency, and ultimately raise the standard of brand experiences across Aotearoa NZ & beyond.
Creativity in motion — Raising the design tide for brands moving boldly, one kaupapa at a time.
Creativity in motion — Raising the design tide for brands moving boldly, one kaupapa at a time.
Creativity in motion — Raising the design tide for brands moving boldly, one kaupapa at a time.
WE OFFER
Full-service studio with cultural ties
Creative innovation
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Multidisciplinary studio blending brand, UI/UX, illustration, motion, and culture-led design to craft meaningful, future-ready visual experiences.
Creative innovation
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Multidisciplinary studio blending brand, UI/UX, illustration, motion, and culture-led design to craft meaningful, future-ready visual experiences.
10+ years’ experience
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Our mix of local roots and global exposure gives us a rounded view of design, business, and the audiences we create for.
10+ years’ experience
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Our mix of local roots and global exposure gives us a rounded view of design, business, and the audiences we create for.
Guided by integrity
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Culturally safe practice, strong Māori connections, and real community engagement shape every project we take on.
Guided by integrity
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Culturally safe practice, strong Māori connections, and real community engagement shape every project we take on.
Long-term involvement
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Our ideal clients are looking for a creative partner – to help launch their new brand, upgrade their website and level up their business.
Long-term involvement
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Our ideal clients are looking for a creative partner – to help launch their new brand, upgrade their website and level up their business.
Creative innovation
C
r
e
a
t
i
v
e
i
n
n
o
v
a
t
i
o
n
Multidisciplinary studio blending brand, UI/UX, illustration, motion, and culture-led design to craft meaningful, future-ready visual experiences.
10+ years’ experience
1
0
+
y
e
a
r
s
’
e
x
p
e
r
i
e
n
c
e
Our mix of local roots and global exposure gives us a rounded view of design, business, and the audiences we create for.
Guided by integrity
C
u
l
t
u
r
a
l
s
a
f
e
t
y
Culturally safe practice, strong Māori connections, and real community engagement shape every project we take on.
Long-term involvement
C
r
e
a
t
i
v
e
p
a
r
t
n
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Our ideal clients are looking for a creative partner – to help launch their new brand, upgrade their website and level up their business.
TAI
DES
Tide
Design
TAI
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Tide
Design
OUR VALUES
Undercurrents to creativity with integrity
At the core of our studio, our values flow through every project, decision, and connection we make – with close ties to Te Ao Māori principles.
Reach for new horizons
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We push beyond the familiar, exploring bold ideas grounded in curiosity and possibility.
Reach for new horizons
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We push beyond the familiar, exploring bold ideas grounded in curiosity and possibility.
Guiding projects with care
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We take genuine care of people and projects, acting with integrity and respect in everything we do.
Guiding projects with care
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We take genuine care of people and projects, acting with integrity and respect in everything we do.
Work in a state of flow
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We move with clarity and ease, creating conditions where creativity and relationships can progress smoothly and meaningfully.
Work in a state of flow
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We move with clarity and ease, creating conditions where creativity and relationships can progress smoothly and meaningfully.
Anchored in shared purpose
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We stay grounded in our why aligning each decision with intent, authenticity, and the long-term impact of our work.
Anchored in shared purpose
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We stay grounded in our why aligning each decision with intent, authenticity, and the long-term impact of our work.
FOUNDER & CREATIVE LEAD
Te Hana Goodyer is a seasoned creative professional leveraging 10+ years of global design, branding, and animation experience.
He combines culture and creativity to craft high-value outcomes from local businesses to international audiences.
Reasons to work with us.
Reasons to work with us.
Reasons to work with us.
"Te Hana is a true professional. He provided clear, expert direction and structure, which ensured things remained efficient and high-quality, without us ever feeling overwhelmed by the technical details."
Chayne/Ryan
Owners,
Rākau Building Co.
"Te Hana is a true professional. He provided clear, expert direction and structure, which ensured things remained efficient and high-quality, without us ever feeling overwhelmed by the technical details."
Chayne/Ryan
Owners,
Rākau Building Co.
"Te Hana is a true professional. He provided clear, expert direction and structure, which ensured things remained efficient and high-quality, without us ever feeling overwhelmed by the technical details."
Chayne/Ryan
Owners,
Rākau Building Co.
"My customers have commented on the clarity the new website provides them about my business. Te Hana provided clarity throughout the process with a structured approach that enabled flexibility to meet the needs of my business and my time availability. He was patient and provided recommendations that improved the final outcome".
Neal R.
Founder & Consultant
Otarise Services
"My customers have commented on the clarity the new website provides them about my business. Te Hana provided clarity throughout the process with a structured approach that enabled flexibility to meet the needs of my business and my time availability. He was patient and provided recommendations that improved the final outcome".
Neal R.
Founder & Consultant
Otarise Services
"My customers have commented on the clarity the new website provides them about my business. Te Hana provided clarity throughout the process with a structured approach that enabled flexibility to meet the needs of my business and my time availability. He was patient and provided recommendations that improved the final outcome".
Neal R.
Founder & Consultant
Otarise Services
"The team at TAIDE worked with me throughout the design process, asking questions, presenting content, and modifying where necessary so that I ultimately got exactly what I was looking for. What was great though, was that they created and designed things which I hadn’t thought of which provided real value and quality beyond what I could have done so I felt like I was really getting what I paid for."
Tim Medlicott
Owner & Head Coach,
Elevate
"The team at TAIDE worked with me throughout the design process, asking questions, presenting content, and modifying where necessary so that I ultimately got exactly what I was looking for. What was great though, was that they created and designed things which I hadn’t thought of which provided real value and quality beyond what I could have done so I felt like I was really getting what I paid for."
Tim Medlicott
Owner & Head Coach,
Elevate
"Highly collaborative and made working together easy - with synergistic wānanga, ... I greatly appreciated Te Hana's infusion of Mātauranga Māori and Te Ao Māori in his work, this resonated strongly with our kaupapa and ensured its cultural appropriateness."
Lucy Shand
Project Lead,
Ngā Kākano a Māui
"Highly collaborative and made working together easy - with synergistic wānanga, ... I greatly appreciated Te Hana's infusion of Mātauranga Māori and Te Ao Māori in his work, this resonated strongly with our kaupapa and ensured its cultural appropriateness."
Lucy Shand
Project Lead,
Ngā Kākano a Māui
"Highly collaborative and made working together easy - with synergistic wānanga, ... I greatly appreciated Te Hana's infusion of Mātauranga Māori and Te Ao Māori in his work, this resonated strongly with our kaupapa and ensured its cultural appropriateness."
Lucy Shand
Project Lead,
Ngā Kākano a Māui
"Te Hana transformed our brand from concept to compelling reality. He helped us work through what our brand should express, how to convey our values to customers, and how to reach them effectively. His understanding of Te Ao Māori and our values meant he could engage at the depth needed to bring our aspirations to life."
Pera Barrett
Founder,
Kaha Create
"Te Hana transformed our brand from concept to compelling reality. He helped us work through what our brand should express, how to convey our values to customers, and how to reach them effectively. His understanding of Te Ao Māori and our values meant he could engage at the depth needed to bring our aspirations to life."
Pera Barrett
Founder,
Kaha Create
"Te Hana transformed our brand from concept to compelling reality. He helped us work through what our brand should express, how to convey our values to customers, and how to reach them effectively. His understanding of Te Ao Māori and our values meant he could engage at the depth needed to bring our aspirations to life."
Pera Barrett
Founder,
Kaha Create
"What stood out most was Te Hana's ability to take elements from my own whānau story; the stingray, the awa, the navigation themes – and translate them into a tohu and brand system that sits comfortably in both worlds: kaupapa Māori and professional services in Rānana/London."
Ben Appleton
Founder & Partner,
Strat-bridge
"What stood out most was Te Hana's ability to take elements from my own whānau story; the stingray, the awa, the navigation themes – and translate them into a tohu and brand system that sits comfortably in both worlds: kaupapa Māori and professional services in Rānana/London."
Ben Appleton
Founder & Partner,
Strat-bridge
