Design with Tikanga; Cultural Safety 101
Jul 13, 2024
Grounded in respect, context and intention – help shape outcomes that last through true representation.
Begin with whakapapa, context and shared understanding
Design starts by understanding where things come from. The people, the place, the history and the kaupapa. Tikanga (right way) asks us to listen before acting, and to move with care rather than speed. Not everything needs to be bold or loud. Thoughtful, intentional decisions create work that feels grounded, appropriate and right, not rushed, reactive or driven by ego. Collaborating on Te Ao Māori projects generally all involve a level of Tikanga, some can be a light touch or heavy and immersive. There's no 'right way for all', only a way the respects all involved.
How Tikanga informs decisions across the design process:
Tikanga isn’t decoration or a box to tick. It influences how we collaborate, how stories are shaped, and how meaning is communicated. From language choices to visual restraint, it guides tone, hierarchy and flow. The work feels authentic and balanced, never forced, borrowed or surface-level. Like all projects, ensuring the right people are in the room for key decision-making and allowing the time and space for proper engagement with iwi, hapū, whānau, kaumātua, aunty or 'the bro'.
Why designing with Tikanga creates lasting value
Design holds power. When Tikanga leads, that power is used responsibly. It builds trust, creates space for multiple voices, and strengthens connection with audiences who value depth over hype. The result is work that lasts longer, resonates deeper, and stands for something beyond trends. As the saying goes – 'Nāu te rourou, nāku te rourou ka ora te iwi'. With your input and mine, the people will thrive.
