What does TAIDES stand for?
About us
2 mins
Apr 9, 2026
A tide of design.
TAI – the tide
Tai, is the current, the movement that connects us across Aotearoa. From Te Tai Tokerau to Te Tai Rāwhiti, Te Tai Hauāuru to Te Tai Tonga — and beyond — we work with ambitious businesses, kaupapa-led organisations and bold founders ready to build something enduring. Similar to Ngā Hau e Wha. Ko Tainui te waka hoki, ngā mihi e tai!
DES – design.
Des, is short-hand fpr design. Craft. Creative thinking applied with care. We're experts in all things creative. Brand design, Digital design, Graphic design, Motion design. That designer eye is what
TAIDES – Culture with craft
Together, TAIDES represents a studio shaped by flow and grounded in intention. A practice that moves between brand, graphic, digital and motion — not as separate disciplines, but as one connected system. Our vision is simple: create work that carries depth, builds trust, and moves with purpose.
