Elevate Training
Local gym turned into a high-performance hub
Service
Creative Partnership
Deliverables
Brand Identity, Web Design, Video Content
Industry
Fitness & Sports
Duration
10 - 12 Weeks
ABOUT
Re-energising a brand space for ambitious athletes
Elevate is a high-performance training brand helping people push their limits and achieve results. We delivered a bold brand and digital presence that reflects their energy, motivation, and commitment to performance. The identity communicates momentum and ambition, appealing to athletes and go-getters while providing clarity and accessibility for anyone looking to engage with the programmes.
SERVICE
Elevating – CrossFit Dunedin
We partnered with Elevate to transform CrossFit Dunedin into a future-focused, high-performance brand. This involved reimagining the identity, clarifying programme offerings, and creating a cohesive digital presence. Our collaboration extended beyond design — we shaped messaging, built confidence in the new brand, and aligned it with their vision for growth, engagement, and community impact.
SOLUTION
Motivational assets that move members
Digital assets and layouts were crafted for clarity, usability, and momentum. Typography, colour, and interactive elements guide users through programmes intuitively, keeping them engaged and motivated. The system works seamlessly across desktop and mobile, ensuring the experience supports users whether training at home, on the go, or in the gym.
OUTCOME
A dynamic brand that drives uptake
The result is a cohesive, energised brand that encourages commitment and follow-through. Elevate’s refreshed identity reflects energy and performance, makes programmes easy to understand, and motivates users to engage. The new brand supports growth, builds trust, and inspires athletes to take action and achieve results.
