Logo, Brand & Strategy; The Difference
Sep 11, 2024
See the bigger picture beyond just wanting a logo, and how all three aspects work together to create impact.
A logo is a symbol, not the whole story
A logo is often the first thing people ask for and the first thing they overestimate. It’s a single asset within a much bigger system. A logo helps with recognition, but it can’t explain who you are, what you stand for, or why someone should care. Without strategy and brand around it, it’s just a mark. Useful, important, but never the full picture. Logo = Symbol
Brand is how people remember you
Brand is everything people experience over time. It’s your visual language, tone of voice, messaging and behaviour across every touchpoint. A strong brand makes things feel familiar, consistent and trustworthy. It’s not just how you look — it’s how you’re remembered when you’re not in the room. Logo + Brand = Reputation
Strategy defines direction before anything is designed
Strategy is the foundation. It clarifies purpose, audience, positioning and goals, so design decisions aren’t made on opinion or taste alone. Strategy sets the guardrails, aligns teams and gives the work intent. Skip it, and you’re designing on vibes. Do it well, and everything that follows makes sense. Logo + Brand + Strategy = Impact.
